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Magento PWA (Progressive Web App)

Simply PWA is a technology that adds mobile app functionality/ experince to websites.
A Progressive Web App (PWA) is a combination of web and native applications providing such features as push notifications, offline browsing, installing on the home screen, fast, lightweight, etc.

Magento PWA still a web store but look and feel like an native mobile app, when customer access the PWA App first time from browser URL like any other websites, he will be able to install this app icon on his mobile without need to take alot of storage or go to the app store or google play to install it.
Progressive Web Apps (PWA) are built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installable while reaching anyone, anywhere, on any device with a single codebase.

PWA benefits for business (AliExpress Case)

Speed : AliExpress 74% increase in time spent per session across all browsers

Conversion Rate / ROI : AliExpress increases conversion rate for new users by 104% with new PWA App

Engagement : AliExpress increase page vists 200 % after upgrade to PWA

What is the different between Native, hybrid and PWA Apps ?

Native Apps

Need to write two or three codebase for iOS, Android & Windows and it dosn't works on desktop (web).

Hybrid Apps

The modern frameworks like (Flutter, React Native ,Ionic and etc..) allow building apps that provide almost native performance without need to write different codebases for iOS, Android & Windows, but it dosn't works on desktop ( web).

PWA Apps

PWA use one codebase for iOS, android & Windows unlike native apps but it works for mobile and desktop.
It's a regular web app when you open it on your browser, displays a message saying "Add to Home Screen" once you click on the message, your app will be installed on your phone and you will see the logo on your device's home screen.

Magento PWA Demo

PWA Pricing

Brands using PWA Technology

AliExpress, Alibaba, Twitter, Starbucks, Pinterest, Uber, Jumia Travel, Flipboard, OLX, Uber, Flipkart, Telegram, Lotto, MakeMyTrip, Tinder, Netmoms, BMW, Treebo, Petlove & Trivago

Why you should upgrade your store to Magento PWA ?

Fast load times

Bounce rates and slow loading websites is an important factors that can influence search engines ranking, so speed loading page is always important factor, and for ecommerce, store speed can be the difference between success and failure; longer waits lead to fewer conversions and lower returns on search engine marketing.

With over 50% of all traffic on the internet coming from mobile devices, so web store should be fast, light weight and compatible with low bandwidth speed, because If your website takes more than 3 seconds to load, 53% of visitors will bounce.

Fortunately PWA come to build lighting-fast ecommerce stores because PWAs Come modern websites and built for speed.

PWAs use an alternative method called Client-Side Rendering or CSR, with this approach, content is rendered in the client’s browser, using JavaScript.

PWAs have 36% higher conversion rates than native apps, 50% higher customer engagement, decrease in page loading speed of up to 10 times and cost 3-4 times less than native mobile apps.

Offline Browsing mode

PWA work offline, unlike regular web store that will break if you lost your connection, PWA continue work even if the device is offline or has unstable network.

When you hit the Back button, rather than seeing a 404 error, a cached page with the previously retrieved data is delivered and displayed.

Service Worker/ cache api is the technology that used to store and retrieve web resources HTML, CSS, JavaScript, images, JSON, and so on.

With Service workers properly integrated, all content are pre-loaded in the first time you visit the PWA using Javascript.

Push Notifications

Push Notifications let your Progressive Web App go far beyond the browser and are an incredibly useful way to (re)engage with your website visitors .

Magento PWA push notification will make your app re-engageable to keep engage with your users at the right time in the right place by sending them customized messages with rich media content. With PWA sophisticated Push Notification scheduler, you can even plan out and schedule automated push notifications ahead of time.

You can use web push notifications in your marketing tasks like altering shoppers offers, latest news or upcoming events or you can integrate your PWA with automated notifications.

Shopper will get notification alert, once he click on it, your magento PWA app will open and go to the destination page. Notifications will be sent to the user even the browser is inactive.

Some stores like Beyond the Rack store achieved 72% more time spent on the site per visit from members who visited via push notifications.

Add to home screen

Add to Home screen (or A2HS for short) is a feature available in modern browsers that allows a user to "install" a web app, ie. add a shortcut to their Home screen representing their favorite web app (or site) so they can subsequently access it with a single tap.

Progressive Web Applications can launch just like a native app once they are installed or added to the home screen, so it give same user experience advantages as native apps

Many sites you find online are actually a progressive web app. Take twitter.com, for instance. If you visit that site on your smartphone, you can install it on your home screen. Now, on opening the saved Twitter site, you’ll notice that it looks and performs just like a native app. There’s no browser window or anything.

Magento PWA App Features and Benefits

Magento Default Features

Identical design
Interactive banners
Real time synchronization
Multi-language support
RTL support
Multi-Currencies support
Push notifications
Wishlist feature
Registration process
Login process
Password reset
Customer profile management
Billing addresses management
Address management
Order History
Order detail
Google Analytics
All product types support
All categories support
Mobile menu
Accordion menu
Search feature support
Enhanced Layered Navigation
Related Products
Sorting support
Product review feature
Filter support
Deep Linking
Cart coupon code support
Shopping cart
Manage cart features
Add to cart feature
Multiple payment method support
Paypal payment support
Easy checkout process
Guest checkout
Payment methods support
Shipping methods support
Order Tracking support

PWA Added Features

Instant Loading Time
Offline Browsing
Push Notifications
Safety because if HTTPS
Cross-Platform
Add to home screen
Up-to-date
Indexability
No need to publish
Low development cost
Rapid installation
No update issues
Low memory size
They work with any browser
They work with any input device
PWAs are discoverable via search engines
No need to hand off big chunks of money to Google and Apple
Installing a PWA can lead to higher engagement
Look and feel of a native app

PWA Statistics you should know

PWAs have 36% higher conversion rates than native apps
PWA register 50% higher customer engagement
PWAs decrease in page loading speed of up to 10 times
PWAs cost 3-4 times less than native mobile apps
PWA cost 33% less to maintain
PWAs can be up to 90% smaller than native mobile apps
The average bounce rate of a PWA is just 42.86%
PWA increased search engine traffic and sign-ups by 15%
2X more pages visited per session per user
74% increase in time spent per session

Why you should use Magento Egypt as a PWA partner ?

Magento Egypt has a long & deep experience in magento and other web technologies, we started in the PWA technology from the beginning, we know the benefit for each technology and can determine which technology can fit each clients based on clients needs.
We have the experince and Flexability to build your Magento PWA app using Magento PWA studio, custom js or based on other frameworks in the market.
We will make your Magento PWA app do the best practice with the search engines for better rank. We will convert all your requirements into real big PWA app without any limitation

We can switch your current solution into PWA app, also we will help you to get the max useful from the PWA technology to achieve the highest conversion rate and best ROI you ever achieved.

Lets Talk

Technologies

Javascript
React js
Vue js
Angular
Flutter
Vue Storefront
Hyva
ScandiPWA